Data-driven management in tourism in Sodankylä
The Data-driven management in tourism in Sodankylä -project addresses gaps in tourism data collection and monitoring by developing tools and data-driven management model that support Sodankylä region in sustainable tourism, strengthen the competitiveness of SMEs, and improve decision-making at both business and regional levels.
Participating companies will gain valuable insights into visitor flows, customer needs, and market trends, enabling them to better target marketing efforts, develop services, identify new business opportunities, and respond more effectively to seasonal fluctuations. At the same time, the project creates a shared knowledge platform that supports collaboration, regional development, investment planning, resource allocation, and the objectives of Lapland’s Smart Specialisation Strategy, helping to build a more resilient and competitive tourism destination.
Tourist survey: https://bit.ly/sodankyla-2026
Project period: 1.3.2025-31.12.2026
Project executor: Municipality of Sodankylä
Funding: Economic Development Centre of Northern Finland, European Regional Development Fund (ERDF)
Total budget: 227 789 €
Funding rate: 80 %, 182 231 €
Further information:
Laura Saarinen
Project manager
laura.saarinen@sodankyla.fi
Puh. +358 40 68 34 911
Marjo Harjula
Tourism coordinator
Puh. +358 40 56 56 967
marjo.harjula@sodankyla.fi
Project plan
